The new public : professional communication and the means of social influence :: Leon H. Mayhew :: ISBN 0521484936 :: Cambridge University Press 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title The new public : professional communication and the means of social influence
Author Leon H. Mayhew
Publisher Cambridge University Press
Publication date 1997
Publication location Cambridge
Language English

Topics

Public relations
Communication :: Social aspects
Influence (Psychology)
Manipulative behavior
Persuasion (Psychology)

Catalogue Data

OBNB ID GB9762586
ISBN 10 0521484936
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.2

ISBD

P1053 xi,332p.
P1042 Includes bibliographical references and index.

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The new public : professional communication and the means of social influence by Leon H. Mayhew. ISBN 0521484936. Published by Cambridge University Press in 1997. Publication and catalogue information, links to buy online and reader comments.