Creative strategy in advertising :: A. Jerome Jewler :: ISBN 0534252605 :: Wadsworth 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Creative strategy in advertising
Author A. Jerome Jewler
Publisher Wadsworth
Publication date 1995
Publication location Belmont, Calif.
Language English

Descriptive Notes

Previous ed.: 1992.

Topics

Advertising copy
Advertising layout and typography

Catalogue Data

OBNB ID GB9681029
ISBN 10 0534252605
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.132

ISBD

P1008>5th 5th ed.
P1053 xiv, 389 p.
P1042 Includes bibliographical references and index.

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Creative strategy in advertising by A. Jerome Jewler. ISBN 0534252605. Published by Wadsworth in 1995. Publication and catalogue information, links to buy online and reader comments.