Contemporary marketing research :: Carl McDaniel :: ISBN 0324006020 :: South-Western College Publishing 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Contemporary marketing research
Author Carl McDaniel
Contributor Roger H. Gates
Publisher South-Western College Publishing
Publication date 1999
Publication location Cincinnati
Language English

Descriptive Notes

Previous ed.: Minneapolis/St. Paul : West, 1996.
One 3 1/2 in. computer disk in pocket attached to inside back cover.

Topics

009418842

Catalogue Data

OBNB ID GB9902104
ISBN 10 0324006020
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>4th 4th ed.
P1053 xxxvi,780,[77]p.
P1042 Includes bibliographical references and index.

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Contemporary marketing research by Carl McDaniel. ISBN 0324006020. Published by South-Western College Publishing in 1999. Publication and catalogue information, links to buy online and reader comments.