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Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits

Philip Kotler

Publication Data

Title Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits
Author Philip Kotler
Contributors Thomas J. Hayes, Paul N. Bloom
Publisher Prentice Hall
Publication date 2002
Publication location Paramus, N.J.
Language English

Descriptive Notes

Previous ed.: 1984.

Topics

009437991

Catalogue Data

OBNB ID GBA273684
ISBN 10 073520179X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 x, 422 p.
P1042 Includes bibliographical references and indexes.

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Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits by Philip Kotler. ISBN 073520179X. Published by Prentice Hall in 2002. Publication and catalogue information, links to buy online and reader comments.