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Innovation and new product marketing

David Midgley

Publication Data

Title Innovation and new product marketing
Author David Midgley
Publisher Croom Helm
Publication date 1977
Publication location London
Language English

Descriptive Notes

Bibliography: p.281-290. _ Includes index.

Topics

New products
Diffusion of innovations
009462715

Catalogue Data

OBNB ID GB7711942
ISBN 10 0856642606
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 3-296p.

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Innovation and new product marketing by David Midgley. ISBN 0856642606. Published by Croom Helm in 1977. Publication and catalogue information, links to buy online and reader comments.

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