Book marketing and promotion : a handbook of good practice :: Hans M. Zell :: ISBN 0952298996 :: INASP 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Book marketing and promotion : a handbook of good practice
Author Hans M. Zell
Contributor International Network for the Availability of Scientific Publications
Publisher INASP
Publication date 2001
Publication location Oxford
Language English

Topics

Books :: Marketing
Books :: Marketing :: Case studies
Publishers and publishing :: Marketing
009479010

Catalogue Data

OBNB ID GBA0W9606
ISBN 10 0952298996
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 381.45002

ISBD

P1053 xv, 366 p.
P1042 Includes bibliographical references and index.

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Book marketing and promotion : a handbook of good practice by Hans M. Zell. ISBN 0952298996. Published by INASP in 2001. Publication and catalogue information, links to buy online and reader comments.