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Innovation & success : who needs market research? : the story as told by successful innovators
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Innovation & success : who needs market research? : the story as told by successful innovators

Tony Houghton

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"Written by Tony Houghton...edited by Lynn and Norman Law with help from Jane Lawrence" - Acknowledgements.
On cover: by QA Research.

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Innovation & success : who needs market research? : the story as told by successful innovators by Tony Houghton. ISBN 0953034011. Published by Produce Studies Group in 1997. Publication and catalogue information, links to buy online and reader comments.

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