"The original NIMA marketing lexicon was realized under the responsibility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Thomas, Professor Stan Paliwoda.".
Previous ed.: Amsterdam : NIMA, 1993.
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The international encyclopedia of marketing. ISBN 0750635010. Published by Butterworth-Heinemann in 1997. Publication and catalogue information, links to buy online and reader comments.
