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The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry

Matthias Holweg

Publication Data

Title The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry
Author Matthias Holweg
Contributor Frits K. Pil
Publisher MIT
Publication date 2004
Publication location Cambridge, Mass.
Language English

Topics

Automobiles :: Marketing
Consumer satisfaction
Automobile industry and trade
009703083

Catalogue Data

OBNB ID GBA4Y1039
ISBN 10 0262582627
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 629.2220688

ISBD

P1053 xi, 238 p.
P1042 Includes bibliographical references and index.

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The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry by Matthias Holweg. ISBN 0262582627. Published by MIT in 2004. Publication and catalogue information, links to buy online and reader comments.