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Mobile advertising : new business models and interactive branding

Richard Jesty

Publication Data

Title Mobile advertising : new business models and interactive branding
Author Richard Jesty
Contributors David McQueen, Steven Hartley, ARC Group
Publisher ARC Group
Publication date 2001
Publication location Walton on Thames
Language English

Topics

Mobile communication systems
Cell phones
Internet marketing
Internet advertising
Market surveys

Catalogue Data

OBNB ID GBA331115
ISBN 10 1902740157
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.4765913

ISBD

P1053 [195 p.]

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Mobile advertising : new business models and interactive branding by Richard Jesty. ISBN 1902740157. Published by ARC Group in 2001. Publication and catalogue information, links to buy online and reader comments.