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Marketing information systems : guidelines for design, implementation and management

Simon Earp

Publication Data

Title Marketing information systems : guidelines for design, implementation and management
Author Simon Earp
Contributors Alison Hunter, Alison Hunter
Publisher University of Edinburgh Management School
Publication date 1999
Publication location Edinburgh
Language English

Topics

Information storage and retrieval systems :: Marketing

Catalogue Data

OBNB ID GBA024451
ISBN 10 1902850084
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 31p.
P1042 Includes bibliographical references.

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Marketing information systems : guidelines for design, implementation and management by Simon Earp. ISBN 1902850084. Published by University of Edinburgh Management School in 1999. Publication and catalogue information, links to buy online and reader comments.