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Corporate Web strategies in Europe : perspectives on best practice, innovation and one-to-one marketing

Paul McGurran

Publication Data

Title Corporate Web strategies in Europe : perspectives on best practice, innovation and one-to-one marketing
Author Paul McGurran
Contributor Pira International
Publisher Pira International
Publication date 1997
Publication location Leatherhead
Language English

Topics

World Wide Web (Information retrieval system) :: Europe
Intranets (Computer networks) :: Europe
Electronic commerce :: Europe
Market surveys

Catalogue Data

OBNB ID GB9776011
ISBN 10 1858022061
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.4038011

ISBD

P1053 xv,130p.

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Corporate Web strategies in Europe : perspectives on best practice, innovation and one-to-one marketing by Paul McGurran. ISBN 1858022061. Published by Pira International in 1997. Publication and catalogue information, links to buy online and reader comments.