The power of industrial brands : an effective route to competitive advantage :: Paul N. Hague :: ISBN 007707839X :: McGraw-Hill 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title The power of industrial brands : an effective route to competitive advantage
Author Paul N. Hague
Contributor Peter Jackson
Publisher McGraw-Hill
Publication date 1994
Publication location London
Language English

Descriptive Notes

Bibliography: p173-174. - Includes index.

Topics

Industrial marketing :: Management
Brand name products :: Marketing
Product management

Catalogue Data

OBNB ID GB9873839
ISBN 10 007707839X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 xiii, 178p.
P1042 Includes bibliographical references (p. [173]-174) and index.

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The power of industrial brands : an effective route to competitive advantage by Paul N. Hague. ISBN 007707839X. Published by McGraw-Hill in 1994. Publication and catalogue information, links to buy online and reader comments.