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Organisational buying behaviour : the key to more effective selling to industrial markets

Roy Wells Hill

Publication Data

Title Organisational buying behaviour : the key to more effective selling to industrial markets
Author Roy Wells Hill
Contributor Terry J. Hillier
Publisher Macmillan
Publication date 1977
Publication location London
Language English

Descriptive Notes

Bibliography: p.186-208. _ Includes index.

Topics

Purchasing
Marketing

Catalogue Data

OBNB ID GB7721996
ISBN 10 0333215109
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.72

ISBD

P1053 xii,212p.

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Organisational buying behaviour : the key to more effective selling to industrial markets by Roy Wells Hill. ISBN 0333215109. Published by Macmillan in 1977. Publication and catalogue information, links to buy online and reader comments.