Value for money marketing : a guide to measuring marketing performance :: Roddy Mullin :: ISBN 0749435534 :: Kogan Page 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Value for money marketing : a guide to measuring marketing performance
Author Roddy Mullin
Publisher Kogan Page
Publication date 2001
Publication location London
Language English

Descriptive Notes

One CD-Rom in pocket attached to inside back cover.
"In association with Marketing".

Topics

Marketing :: Management
Marketing :: Evaluation

Catalogue Data

OBNB ID GBA1X8430
ISBN 10 0749435534
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 vi, 276 p.
P1042 Includes bibliographical references and index.

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Value for money marketing : a guide to measuring marketing performance by Roddy Mullin. ISBN 0749435534. Published by Kogan Page in 2001. Publication and catalogue information, links to buy online and reader comments.