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How come your marketing plans aren't working? : the essential guide to marketing planning

Malcolm McDonald

Publication Data

Title How come your marketing plans aren't working? : the essential guide to marketing planning
Author Malcolm McDonald
Publisher Kogan Page
Publication date 2002
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Management
Marketing :: Planning

Catalogue Data

OBNB ID GBA2Z4716
ISBN 10 074943726X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 x, 198 p.

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How come your marketing plans aren't working? : the essential guide to marketing planning by Malcolm McDonald. ISBN 074943726X. Published by Kogan Page in 2002. Publication and catalogue information, links to buy online and reader comments.

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