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Key marketing concepts

Mike Meldrum

Publication Data

Title Key marketing concepts
Author Mike Meldrum
Contributor Malcolm McDonald
Publisher Macmillan Business
Publication date 1995
Publication location Basingstoke
Language English

Topics

Marketing
010676605

Catalogue Data

OBNB ID GB9713470
ISBN 10 0333645634
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xii,246p.

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Key marketing concepts by Mike Meldrum. ISBN 0333645634. Published by Macmillan Business in 1995. Publication and catalogue information, links to buy online and reader comments.

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