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Marketing plans : how to prepare them, how to use them

Malcolm McDonald

Publication Data

Title Marketing plans : how to prepare them, how to use them
Author Malcolm McDonald
Publisher Butterworth-Heinemann
Publication date 2002
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1999.
Includes index.

Topics

Marketing
010724237

Catalogue Data

OBNB ID GBA2Z4624
ISBN 10 0750656255
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>5th 5th ed.
P1053 xix, 630 p.

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Marketing plans : how to prepare them, how to use them by Malcolm McDonald. ISBN 0750656255. Published by Butterworth-Heinemann in 2002. Publication and catalogue information, links to buy online and reader comments.

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