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Advertising : the new era : an assessment of the impact of new advertising media on traditional advertising patterns in the United Kingdom
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Advertising : the new era : an assessment of the impact of new advertising media on traditional advertising patterns in the United Kingdom

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Advertising : the new era : an assessment of the impact of new advertising media on traditional advertising patterns in the United Kingdom. ISBN 0863380182. Published by Euromonitor Publications in 1984. Publication and catalogue information, links to buy online and reader comments.

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