Integrated advertising, promotion & marketing communications :: Kenneth E. Clow :: ISBN 0131405462 :: Pearson Prentice Hall 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Integrated advertising, promotion & marketing communications
Author Kenneth E. Clow
Contributor Donald Baack
Publisher Pearson Prentice Hall
Publication date 2004
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed.: c2002.

Topics

Communication in marketing
011296287

Catalogue Data

OBNB ID GBA418353
ISBN 10 0131405462
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1008>2nd 2nd ed.
P1053 xxvii, 538 p.
P1042 Includes bibliographical references and indexes.

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Integrated advertising, promotion & marketing communications by Kenneth E. Clow. ISBN 0131405462. Published by Pearson Prentice Hall in 2004. Publication and catalogue information, links to buy online and reader comments.