Marketing across cultures :: Jean-Claude Usunier :: ISBN 0132361752 :: Prentice Hall 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing across cultures
Author Jean-Claude Usunier
Publisher Prentice Hall
Publication date 1996
Publication location London
Language English

Descriptive Notes

Previous ed.: published as International marketing. 1993.

Topics

Export marketing :: Social aspects
International business enterprises :: Social aspects
011297589

Catalogue Data

OBNB ID GB96Y9377
ISBN 10 0132361752
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1008>2nd 2nd ed.
P1053 xiii,576p.
P1042 Includes bibliographies and index.

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Marketing across cultures by Jean-Claude Usunier. ISBN 0132361752. Published by Prentice Hall in 1996. Publication and catalogue information, links to buy online and reader comments.