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Marketing management and strategy

Peter Doyle

Publication Data

Title Marketing management and strategy
Author Peter Doyle
Publisher Prentice Hall Europe
Publication date 1997
Publication location London
Language English

Topics

011297901

Catalogue Data

OBNB ID GB9778065
ISBN 10 0132622394
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xvii, 465 p.
P1042 Includes bibliographical references and index.

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Marketing management and strategy by Peter Doyle. ISBN 0132622394. Published by Prentice Hall Europe in 1997. Publication and catalogue information, links to buy online and reader comments.

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