Market segmentation : conceptual and methodological foundations :: Michel Wedel :: ISBN 0792380711 :: Kluwer Academic 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Market segmentation : conceptual and methodological foundations
Author Michel Wedel
Contributor Wagner A. Kamakura
Publisher Kluwer Academic
Publication date 1998
Publication location Boston
Language English

Topics

Market segmentation
Market segmentation :: Statistical methods

Catalogue Data

OBNB ID GB9851205
ISBN 10 0792380711
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xxii, 378 p.
P1042 Includes bibliographical references and index.

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Market segmentation : conceptual and methodological foundations by Michel Wedel. ISBN 0792380711. Published by Kluwer Academic in 1998. Publication and catalogue information, links to buy online and reader comments.