Marketing classics : a selection of influential articles :: ISBN 184479167X :: Pearson Custom Publishing 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing classics : a selection of influential articles
Contributors Ben M. Enis, Keith Kohn Cox, Michael P. Mokwa
Publisher Pearson Custom Publishing
Publication date 2004
Publication location London
Language English

Descriptive Notes

"International edition" -- Cover.

Topics

England

Catalogue Data

OBNB ID GBA457090
ISBN 10 184479167X
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1008>8th 8th ed., 25th Anniversary ed.
P1053 xii, 612 p.
P1042 Includes bibliographical references and index.

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Marketing classics : a selection of influential articles. ISBN 184479167X. Published by Pearson Custom Publishing in 2004. Publication and catalogue information, links to buy online and reader comments.