Written by Richard Luecke.
Self-diagnosis : do you have the right stuff to start a business?
Finding and evaluating the opportunity : is it real and large enough?
Organizing the enterprise : which form is best for you?
Building a business model and strategy : how they work together
Writing a business plan : the basics
Financing the business : where's the money?
Angels and venture capitalists : for serious outside equity
Going public : adventures in the capital markets
Enterprise growth : the challenge to management
Keeping the entrepreneurial spirit alive : the ultimate challenge of success
Harvest time : reaping what you've sown
Appendix A. Understanding financial statements
Appendix B. Breakeven analysis
Appendix C. Valuation concepts
Appendix D. Online help when you need it
Appendix E. Rule 144.
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Entrepreneur's toolkit : tools and techniques to launch and grow your new business by Richard Luecke. ISBN 1591394368. Published by Harvard Business School in 2005. Publication and catalogue information, links to buy online and reader comments.
