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Marketing across cultures

Jean-Claude Usunier

Publication Data

Title Marketing across cultures
Author Jean-Claude Usunier
Contributor Julie Anne Lee
Publisher FT Prentice Hall
Publication date 2005
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: 1998.

Topics

Export marketing
Intercultural communication
013023308

Catalogue Data

OBNB ID GBA476770
ISBN 10 0273685295
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>4th 4th ed.
P1053 xx, 573 p.

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Marketing across cultures by Jean-Claude Usunier. ISBN 0273685295. Published by FT Prentice Hall in 2005. Publication and catalogue information, links to buy online and reader comments.

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