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module 1. The competitive environment
module 2. The business environment
module 3. Competitiveness and productivity
module 4. Questionnaire and analysis
module 5. Customers and competitors
module 6. Menu analysis for business improvement
module 7. The competitive action plan
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Hospitality business development. ISBN 0863395570. Published by Sheffield Hallam University, School of Leisure and Food Management in 1994. Publication and catalogue information, links to buy online and reader comments.