The advertised mind : groundbreaking insights into how our brains respond to advertising :: Erik Du Plessis :: ISBN 0749443669 :: Kogan Page 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title The advertised mind : groundbreaking insights into how our brains respond to advertising
Alternative Title Reclame en ons brein. English
Author Erik Du Plessis
Contributor Millward Brown
Publisher Kogan Page
Publication date 2005
Publication location London
Language English

Descriptive Notes

"Millward Brown."
An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).

Topics

Advertising :: Psychological aspects
Advertising :: Research
013080342

Catalogue Data

OBNB ID GBA503031
ISBN 10 0749443669
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1019

ISBD

P1053 xxiv, 232 p.
P1042 Includes bibliographical references (p. [221]-226) and index.

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The advertised mind : groundbreaking insights into how our brains respond to advertising by Erik Du Plessis. ISBN 0749443669. Published by Kogan Page in 2005. Publication and catalogue information, links to buy online and reader comments.