Marketing research :: Alvin C. Burns :: ISBN 0131477323 :: Pearson/Prentice Hall 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research
Author Alvin C. Burns
Contributor Ronald F. Bush
Publisher Pearson/Prentice Hall
Publication date 2006
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

"SPSS integration ... student version 13.0"--Pref.
Accompanied by SPSS student version 13.0 on CD-ROM.
Previous ed.: 2003.

Topics

013399114

Catalogue Data

OBNB ID GBA621967
ISBN 10 0131477323
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>5th 5th ed.
P1053 xxx, 665 p.
P1042 Includes bibliographical references and indexes.

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Marketing research by Alvin C. Burns. ISBN 0131477323. Published by Pearson/Prentice Hall in 2006. Publication and catalogue information, links to buy online and reader comments.