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Marketing plans : how to prepare them, how to use them

Malcolm McDonald

Publication Data

Title Marketing plans : how to prepare them, how to use them
Author Malcolm McDonald
Publisher Butterworth-Heinemann
Publication date 2007
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 2002.
Includes index.

Topics

Marketing
013634164

Catalogue Data

OBNB ID GBA700852
ISBN 10 0750683864
ISBN 13 9780750683869
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>6th 6th ed.
P1053 xvii, 675 p.

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Marketing plans : how to prepare them, how to use them by Malcolm McDonald. ISBN 9780750683869. Published by Butterworth-Heinemann in 2007. Publication and catalogue information, links to buy online and reader comments.

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