Consumer behaviour : implications for marketing strategy :: Cathy Neal :: ISBN 007471693x :: McGraw-Hill Irwin 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behaviour : implications for marketing strategy
Alternative Title Consumerbehaviour
Author Cathy Neal
Contributors Pascale G. Quester, Del I. Hawkins
Publisher McGraw-Hill Irwin
Publication date 2006
Publication location Boston, Mass.
Language English

Topics

Consumer behavior :: Australia
Market surveys :: Australia
Consumer behavior :: Australia :: Case studies
Market surveys :: Australia :: Case studies
Consumer behavior :: New Zealand
Consumer behavior :: New Zealand :: Case studies
Market surveys :: New Zealand
013642500

Catalogue Data

OBNB ID GBA703515
ISBN 10 007471693x
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342099

ISBD

P1008>Enhanced Enhanced 4th ed.
P1053 xxxiii, 668 p.
P1042 Includes bibliographical references and index.

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Consumer behaviour : implications for marketing strategy by Cathy Neal. ISBN 007471693x. Published by McGraw-Hill Irwin in 2006. Publication and catalogue information, links to buy online and reader comments.