Marketing strategies : a contemporary approach :: Ashok Ranchhod :: ISBN 9780273706748 :: Financial Times Prentice Hall 2007 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategies : a contemporary approach
Author Ashok Ranchhod
Contributor Călin Gurău
Publisher Financial Times Prentice Hall
Publication date 2007
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: 2004.

Topics

Marketing :: Management
013660561

Catalogue Data

OBNB ID GBA709747
ISBN 10 0273706748
ISBN 13 9780273706748
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xxi, 416 p.
P1042 Includes bibliographical references (p. 392-407) and index.

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Marketing strategies : a contemporary approach by Ashok Ranchhod. ISBN 9780273706748. Published by Financial Times Prentice Hall in 2007. Publication and catalogue information, links to buy online and reader comments.