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Cases to accompany Contemporary strategy analysis
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Cases to accompany Contemporary strategy analysis

Robert M. Grant

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Contents

Madonna
Laura Ashley Holdings plc : the battle for survival
The US airline industry in 2007
Ford and the world automobile industry in 2007
Wal-Mart Stores Inc., 2007
Manchester United : the Glazer takeover
Eastman Kodak : meeting the digital challenge
Organizational restructuring within the Royal Dutch Shell Group
Harley-Davidson, Inc., January 2007
Raisio Group and the Benecol launch
Rivalry in video games
Eni SpA : building an international energy major
Birds Eye and the UK frozen food industry
Outback Steakhouse : going international
Euro Disney : from dream to nightmare
Richard Branson and the Virgin Group of companies in 2004
Jack Welch and the General Electric management system
Jeff Immelt at General Electric, 2001-2006
AES Corporation : rewriting the rules of management.

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Cases to accompany Contemporary strategy analysis by Robert M. Grant. ISBN 9781405163101. Published by Blackwell in 2008. Publication and catalogue information, links to buy online and reader comments.

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