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Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald

Publication Data

Title Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Author Malcolm McDonald
Publisher Kogan Page
Publication date 2007
Publication location London
Language English

Topics

013811074

Catalogue Data

OBNB ID GBA761903
ISBN 10 0749451491
ISBN 13 9780749451493
Type BibliographicResource, Book
Dewey Classification 658.81

ISBD

P1053 x, 197 p.

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Malcolm McDonald on marketing planning : understanding marketing plans and strategy by Malcolm McDonald. ISBN 9780749451493. Published by Kogan Page in 2007. Publication and catalogue information, links to buy online and reader comments.

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