What's your story? : storytelling to move markets, audiences, people, and brands :: Ryan Mathews :: ISBN 9780132277426 :: FT Press 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title What's your story? : storytelling to move markets, audiences, people, and brands
Author Ryan Mathews
Contributor Watts Wacker
Publisher FT Press
Publication date 2008
Publication location Upper Saddle River, N.J.
Language English

Topics

Marketing
Storytelling :: Economic aspects
013945160

Catalogue Data

OBNB ID GBA780882
ISBN 10 0132277425
ISBN 13 9780132277426
Type BibliographicResource, Book
Dewey Classification 650.1

ISBD

P1053 xiii, 222 p.
P1042 Includes bibliographical references and index.

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What's your story? : storytelling to move markets, audiences, people, and brands by Ryan Mathews. ISBN 9780132277426. Published by FT Press in 2008. Publication and catalogue information, links to buy online and reader comments.