Commoditization : coming to a company near you
The first wave : commodities and commoditization
The middle wave : the commoditization of industries
Cornerstones of the final wave : globalization and the Internet
The final wave : commoditization of white collar work
Business impacts
Individual impacts
Business responses
Surviving in a commoditized world
Individual responses
Where will commoditization take us?.
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Commoditization and the strategic response by Andrew Holmes. ISBN 9780566087431. Published by Gower in 2008. Publication and catalogue information, links to buy online and reader comments.
