Integrated advertising, promotion and marketing communications :: Kenneth E. Clow :: ISBN 9780132382090 :: Pearson Prentice Hall 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title Integrated advertising, promotion and marketing communications
Author Kenneth E. Clow
Contributor Donald Baack
Publisher Pearson Prentice Hall
Publication date 2008
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

"Pearson international ed."--Cover.

Topics

Communication in marketing
014578482

Catalogue Data

OBNB ID GBA958144
ISBN 10 0132382091
ISBN 13 9780132382090
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1008>3rd 3rd ed.
P1053 xxiii, 515 p.
P1042 Includes bibliographical references and index.

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Integrated advertising, promotion and marketing communications by Kenneth E. Clow. ISBN 9780132382090. Published by Pearson Prentice Hall in 2008. Publication and catalogue information, links to buy online and reader comments.