The multichannel challenge : integrating customer experiences for profit :: Hugh Wilson :: ISBN 9780750687119 :: Butterworth-Heinemann 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title The multichannel challenge : integrating customer experiences for profit
Author Hugh Wilson
Contributors Rod Street, Lindsay Bruce
Publisher Butterworth-Heinemann
Publication date 2008
Publication location Amsterdam
Language English

Topics

Multilevel marketing
Marketing channels
Marketing :: Management
Strategic planning
Multilevel marketing :: Case studies
Marketing channels :: Case studies
Marketing :: Management :: Case studies
014579788

Catalogue Data

OBNB ID GBA977914
ISBN 10 0750687118
ISBN 13 9780750687119
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1053 xxii, 218 p.
P1042 Includes bibliographical references and index.

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The multichannel challenge : integrating customer experiences for profit by Hugh Wilson. ISBN 9780750687119. Published by Butterworth-Heinemann in 2008. Publication and catalogue information, links to buy online and reader comments.