Getting the best from this book
Nightmares and dreams: the new world of brands
Enduring myths, new challenges, and realities
How the brand dream process took shape
Fitting the pieces together: the brand dream model
Taking the brand dream medicine
Deconstructing brands: a new way of sussing out the competition
Engaging staff in the employer brand
A web of threats and opportunities
An inspirational approach to innovation
Renewing the dream.
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Brand enigma : decoding the secrets of your brand by Duncan Bruce. ISBN 9780470779606. Published by Wiley in 2008. Publication and catalogue information, links to buy online and reader comments.
