Exploring marketing research. :: William G. Zikmund :: ISBN 9780324788617 :: South-Western 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Exploring marketing research.
Author William G. Zikmund
Contributor Barry J. Babin
Publisher South-Western
Publication date 2010
Publication location Mason, Ohio
Language English

Descriptive Notes

Previous ed.: 2007.
International ed.

Topics

Marketing research
014932519

Catalogue Data

OBNB ID GBA928336
ISBN 10 0324788614
ISBN 13 9780324788617
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>10th 10th ed.
P1053 xxii, 714 p.
P1042 Includes bibliographical references and index.

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Exploring marketing research. by William G. Zikmund. ISBN 9780324788617. Published by South-Western in 2010. Publication and catalogue information, links to buy online and reader comments.