Cover image not available

Marketing accountability : how to measure marketing effectiveness

Malcolm McDonald

Publication Data

Title Marketing accountability : how to measure marketing effectiveness
Author Malcolm McDonald
Contributor Peter Mouncey
Publisher Kogan Page
Publication date 2009
Publication location London
Language English

Topics

Marketing :: Management
014937481

Catalogue Data

OBNB ID GBA930450
ISBN 10 0749453869
ISBN 13 9780749453862
Type BibliographicResource, Book
Dewey Classification 658.80072

ISBD

P1053 viii, 293 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Marketing accountability : how to measure marketing effectiveness by Malcolm McDonald. ISBN 9780749453862. Published by Kogan Page in 2009. Publication and catalogue information, links to buy online and reader comments.