Marketing management : a customer-oriented approach :: Kenneth E. Clow :: ISBN 9781412963121 :: SAGE 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management : a customer-oriented approach
Author Kenneth E. Clow
Contributor Donald Baack
Publisher SAGE
Publication date 2010
Publication location Los Angeles, Calif.
Language English

Descriptive Notes

Text and illustrations on inside covers.

Topics

015357399

Catalogue Data

OBNB ID GBA984632
ISBN 10 1412963125
ISBN 13 9781412963121
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxviii, 537 p.
P1042 Includes bibliographical references and indexes.

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Marketing management : a customer-oriented approach by Kenneth E. Clow. ISBN 9781412963121. Published by SAGE in 2010. Publication and catalogue information, links to buy online and reader comments.