Strategic marketing : creating competitive advantage :: Douglas C. West :: ISBN 9780199556601 :: Oxford University Press 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing : creating competitive advantage
Author Douglas C. West
Contributors John B. Ford, Essam Ibrahim
Publisher Oxford University Press
Publication date 2010
Publication location Oxford
Language English

Topics

Marketing :: Decision making
015380190

Catalogue Data

OBNB ID GBA994100
ISBN 10 0199556601
ISBN 13 9780199556601
Type BibliographicResource, Book
Dewey Classification 658.8101

ISBD

P1008>2nd 2nd ed.
P1053 xxvi, 585 p.
P1042 Includes bibliographical references and index.

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Strategic marketing : creating competitive advantage by Douglas C. West. ISBN 9780199556601. Published by Oxford University Press in 2010. Publication and catalogue information, links to buy online and reader comments.