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International marketing

Pervez N. Ghauri

Publication Data

Title International marketing
Author Pervez N. Ghauri
Contributor Philip R. Cateora
Publisher McGraw-Hill Higher Education
Publication date 2010
Publication location Maidenhead
Language English

Topics

Export marketing
015442162

Catalogue Data

OBNB ID GBA9C2337
ISBN 10 0077122852
ISBN 13 9780077122850
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>3rd 3rd ed.
P1053 xlvi, 682 p.
P1042 Includes bibliographical references and indexes.

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International marketing by Pervez N. Ghauri. ISBN 9780077122850. Published by McGraw-Hill Higher Education in 2010. Publication and catalogue information, links to buy online and reader comments.

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