Be yourself, but more so
Extend the brand
Build on what you're good at
Remember the social dimension
Become the face of a supermarket
Deal with adversity
Go international
Protect the brand
Be controversial
Be bold.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The unauthorized guide to doing business the Jamie Oliver way : 10 secrets of the irrepressible one-man brand by Trevor Clawson. ISBN 9781907312410. Published by Capstone in 2010. Publication and catalogue information, links to buy online and reader comments.
