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Introduction : it's network tv
Fan tracking, targeting, and interaction from the web to the WB
Timeshifting, circumvention, and flow on Fox
Placeshifting, schedule-shifting, and the long-arc serial on ABC
Branding, synergy, and product integration on NBC
Conclusion.
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Television and new media : must-click TV by Jennifer Gillan. ISBN 9780203875032. Published by Routledge in 2011. Publication and catalogue information, links to buy online and reader comments.