Marketing plans : how to prepare them, how to use them :: Malcolm McDonald :: ISBN 9780470669976 :: Wiley 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing plans : how to prepare them, how to use them
Author Malcolm McDonald
Contributor Hugh Wilson
Publisher Wiley
Publication date 2011
Publication location Chichester
Language English

Topics

Marketing :: Management
015638937

Catalogue Data

OBNB ID GBB0A4279
ISBN 10 0470669977
ISBN 13 9780470669976
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>7th 7th ed.
P1053 xvi, 573 p.
P1042 Includes bibliographical references and index.

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Marketing plans : how to prepare them, how to use them by Malcolm McDonald. ISBN 9780470669976. Published by Wiley in 2011. Publication and catalogue information, links to buy online and reader comments.