Cover image not available

Marketing accountability : a new metrics model to measure marketing effectiveness

Malcolm McDonald

Publication Data

Title Marketing accountability : a new metrics model to measure marketing effectiveness
Author Malcolm McDonald
Contributor Peter Mouncey
Publisher Kogan Page
Publication date 2011
Publication location London
Language English

Topics

Marketing :: Management
015659470

Catalogue Data

OBNB ID GBB0B6538
ISBN 10 0749462639
ISBN 13 9780749463359
Type BibliographicResource, Book
Dewey Classification 658.80072

ISBD

P1053 viii, 293 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Marketing accountability : a new metrics model to measure marketing effectiveness by Malcolm McDonald. ISBN 9780749463359. Published by Kogan Page in 2011. Publication and catalogue information, links to buy online and reader comments.