International marketing and exporting
Bases of international marketing
The international environment : culture; economic, forces; and competition
The international environment : government, political and legal forces
Market selection : definition and strategies
Information for international market(ing) decisions
Market entry strategies
Export entry modes
Nonexport entry modes
Product decisions
Pricing decisions
Financing and methods of payment
Promotion and marketing communication
Supply chain management/logistics and handling export orders
Organization of international marketing activities.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
International marketing and export management by Gerald S. Albaum. ISBN 9780273743880. Published by Financial Times Prentice Hall in 2011. Publication and catalogue information, links to buy online and reader comments.
