Title from cover.
Assessment workbook (covers: Marketing essentials, Assessing the marketing environment, Marketing information & research and Stakeholder marketing)
Passcards
Marketing essentials : study text
Assessing the marketing environment : study text
Marketing information and research : study text
Stakeholder marketing : study text.
CIM Professional Certificate in Marketing. ISBN 9780751789386. Published by BPP Learning Media in 2008. Publication and catalogue information, links to buy online and reader comments.